Heyday Acupuncture is here to make wellness personal again. Led by Haley DiBiase, a licensed acupuncturist, whose personal journey through chronic illness taught her firsthand that wellness isn’t a luxury but a necessity, this brand exists to help others reclaim your energy, focus, and joy. Haley understands that the “you’re fine” approach to healthcare is anything but fine, and she’s on a mission to offer something better: real solutions that actually work for real people. For Haley, it’s not about temporary fixes or cookie-cutter plans. It’s about clarity, empowerment, and sustainable wellness that doesn’t just get you through the week but makes you look forward to it. Because you deserve more than just getting by—you deserve your heyday.
To create tailored strategies that help my clients stand out. By analyzing what competitors are doing (and what they’re missing), I help clients identify opportunities to carve out their unique space in the market.
In a crowded market, generic messaging won’t cut it—what you say and how you say it is what makes your brand sought out and sold out. Many entrepreneurs fall into the trap of trying to sound professional or serious, especially in the health and wellness space. But the truth is, people crave authenticity and connection. I help you ditch the stale jargon and create messaging that’s raw, real, and unapologetically you.
I dig deep into who your audience is and what emotions you want to evoke through your visuals. Together, we’ll use color theory, unique design elements, and a cohesive identity that sets you apart from the sea of cookie-cutter wellness brands.
Without brand guidelines, your business can quickly turn into a hot mess of random fonts, scattered colors, and confusing messaging. A little structure now saves you from a whole lot of "WTF am I doing?" later. Guidelines provide clarity, cohesion. With this kind of consistency, your audience will recognize and trust you—every single time.
Branding isn’t just about logos or pretty colors—it’s a journey into the core of who you are (and who you aren’t). It’s about digging deep to uncover the real people behind the business, the values they hold, and even the stories they might be hesitant to share. Many incredible clients have walked away not just with a fresh brand but with a renewed confidence in how they show up in the world. And, lucky for all of us, a few of them are ready to spill the tea on what it’s really like to work together.
