Vanessa Hacker | Grit & Grace
Fat loss, Nutrition & Mind-Body Wellness Coach for Women 35+

Vanessa's mission is to empower women in their 30s and 40s who feel disconnected from themselves after life’s big transitions—whether it’s motherhood, loss, or trauma—to rebuild their confidence, reclaim their identity, and create sustainable wellness routines that fit their lives. she is here to cut through the overwhelm of trendy fixes and show you how to nourish your body and mind in a way that feels simple, balanced, and uniquely you.

Step 1 Research & Strategy
I dig deep into competitor insights and audience research

To create tailored strategies that help my clients stand out. By analyzing what competitors are doing (and what they’re missing), I help clients identify opportunities to carve out their unique space in the market.

My Approach
Step 2 Brand Voice & Message
Sure, good looks catch eyes, but words? They seal the deal.

In a crowded market, generic messaging won’t cut it—what you say and how you say it is what makes your brand sought out and sold out. Many entrepreneurs fall into the trap of trying to sound professional or serious, especially in the health and wellness space. But the truth is, people crave authenticity and connection. I help you ditch the stale jargon and create messaging that’s raw, real, and unapologetically you.

My Approach
Step 3 Visual Identity
Your visual identity is more than just “looking cute” or following trends—it’s about making your audience feel something

I dig deep into who your audience is and what emotions you want to evoke through your visuals. Together, we’ll use color theory, unique design elements, and a cohesive identity that sets you apart from the sea of cookie-cutter wellness brands.

My Approach
→ Final Brand Identity→ Mood Boards→ Concept Development
Step 4 Brand Guidelines
Consistency builds trust, and trust gets people invested in you.

Without brand guidelines, your business can quickly turn into a hot mess of random fonts, scattered colors, and confusing messaging. A little structure now saves you from a whole lot of "WTF am I doing?" later. Guidelines provide clarity, cohesion. With this kind of consistency, your audience will recognize and trust you—every single time.

My Approach
→ Brand Guidelines→ Website & Social Mockups
Website
Your Brand Deserves a Website That Works as Hard as You Do

You wouldn’t build a house without a blueprint, so why build a website without a strategy? I designed this site to make sure every element reflects the brand’s identity, values, and vision. It’s built to be user-friendly, visually engaging, and most importantly, to deliver results. This site isn’t just here to look good—it’s here to work hard and sell harder.

Client Feedback
Many of my clients come for the brand, but they leave with a renewed confidence in how they show up in the world.

Branding isn’t just about logos or pretty colors—it’s a journey into the core of who you are (and who you aren’t). It’s about digging deep to uncover the real people behind the business, the values they hold, and even the stories they might be hesitant to share. Many incredible clients have walked away not just with a fresh brand but with a renewed confidence in how they show up in the world. And, lucky for all of us, a few of them are ready to spill the tea on what it’s really like to work together.

Feel free

To Explore More